Playing with words

·       Words to tell a story. The first rush of inspiration, bringing characters to life and giving them a voice. Letting them tell their story and talk to each other, work out their problems and share their journey.

·       Words to tell everyone about the story, because it’s not enough to seal the words in a printed book, more words are needed to entice a reader into the book. Words about the book, to lure readers in.

·       Key words to bring traffic to a website, to read the words on the screen about the words the book.

...because it's not enough to write the story, more words are needed to tell people about the words already written.